High Beauty has launched at Urban Outfitters. The line is rolling out to 43 stores in 17 states.  

The plant-based skincare line is formulated with cannabis sativa seed oil, which makes it different from other CBD skincare products, the company says.

Founded by Melissa Jochim, High Beauty bases its formulations on cannabis sativa seed oil extracts — without THC or CBD.  Jochim says, “High is unlike any other product on the market. I wanted to create a line of products that alluded to the ‘high’ feeling of achieving your highest potential in life.”

High Beauty products help neutralize skin’s inflammatory response, while balancing with adaptogens, and offering potent antioxidant protection, the company states.

The line includes Hive Five Cannabis Facial Moisturizer and High Expectations Cannabis Facial Oil. The moisturizer contains 20% cannabis sativa seed oil, to calm, balance, protect, hydrate and replenish the skin. The facial oil contains 32% cannabis sativa seed oil, for intensive repair and replenishment.  Both products also include bioflavonoids and other potent plant oils.

High Beauty uses certified organic ingredients and all products are vegan, cruelty-free, non-GMO, and naturally farmed.